Case study template
Case Study: {"Client / Project Name"}
Duplicate this file, replace the placeholders, and link it from /work.
{"7–15 business days"}
Script-first gates
Web + ads + sales
{"7–15 business days"}
Script-first gates
Web + ads + salesReplace the poster + video with the finished film for this case study.
The challenge
What was confusing? What did buyers misunderstand? What was at stake?
The approach
Script beats → 12‑scene grid → hero frames → production. What did we show?
The outcome
What changed? (conversion, demo rate, sales cycle, clarity feedback)
What we delivered
- 90–120s master (16:9)
- Cutdowns (15s / 30s) as needed
- Captions (burned-in + clean)
- Thumbnails + hook copy (if ads)
90–120s master (16:9)Key creative decisions
- Pattern interrupt in first 5 seconds
- “New way” anchored to a visual mechanism
- Proof section: logos, numbers, or validation
Script beats used
- 0–5s Pattern interrupt + outcome
- 5–20s Pain + stakes
- 20–45s The “new way”
- 45–80s How it works (3 steps)
- 80–105s Proof + credibility
- 105–120s CTA + urgency trigger
Client inputs
- 1‑sentence offer
- ICP + #1 misunderstanding
- Top 3 defensible claims
- CTA destination