Script‑first. Clean approvals. Fast delivery.
Genesis Forge is built to protect your timeline: approval gates, revision caps, and a repeatable production loop.
The production loop
This is the workflow we follow on every project. It’s designed to keep quality high and revision creep low.
Intake
We collect offer, ICP, claims, proof, CTA, constraints, and references.
Script
We write for clarity and conversion. You approve the message before production.
Storyboard
12‑scene grid: what’s on screen, VO line, motion note, duration.
Hero frames
We generate key frames first to lock visual direction and consistency.
Motion + edit
Motion clips match hero frames. We build the cut to VO pacing.
Sound + captions
Music ramps, subtle sound design, loudness pass, captions always.
Discovery questionnaire
These inputs keep the project moving and keep the script sharp.
- What is the product/service in one sentence?
- Who is the buyer + what do they already believe?
- What is the #1 misunderstanding that blocks purchase?
- Top 3 claims (must be true + defensible)
- Primary CTA (book call / demo / trial / buy)
- Brand constraints (tone, “do not say,” colors)
- 2–3 reference videos (what you like)
- Where will this live? (homepage, ads, sales deck, event)
- Hard deadline + success metric
Script beats (90–120s)
We use this structure because it consistently produces “first‑watch understanding.”
- 0–5s Pattern interrupt + outcome
- 5–20s Pain + stakes (make it visceral)
- 20–45s The “new way” (unique mechanism)
- 45–80s How it works (3‑step system)
- 80–105s Proof + credibility
- 105–120s CTA + urgency trigger
Visual buckets
- Photoreal “world” shots
- UI / diagrams / explainers
- Typography moments (key claims)
QA checklist
The film ships only when it passes these checks.
Message
After one watch, can a stranger answer “what is it + why care + what next”?
Pacing
No scene under 1s unless intentional. No dead air. VO drives the cut.
Claims + compliance
No risky absolutes. Regulated claims require client substantiation and review.
Brand
Logo safe areas, color discipline, typography consistent, UI matches brand feel.
Audio
VO intelligible on phone speakers. Music never masks VO. Loudness normalized.
Captions + exports
No typos. Correct aspect ratios. Clean filenames. Poster frames included.