Case study 03 • Founder narrative

Founder Story Trust Builder

A 90s founder narrative film that compressed trust-building—built to feel premium and inevitable for enterprise buyers.

Replace this page’s placeholders with real details as you ship work.

Poster + video are placeholders.

Challenge

The offer was credible, but buyers didn’t ‘feel’ conviction yet. The story behind the company was the missing trust signal.

Approach

Interview-driven script: origin moment → stakes → why now → proof of competence → clear CTA. Visuals supported the narrative with cinematic B-roll style scenes.

Outcome

Placeholder outcome: stronger inbound quality and smoother enterprise conversations. Replace with real quotes and impact later.

Deliverables

  • 1× 90s founder narrative film (16:9)
  • 1× 45s cutdown (9:16)
  • 1× 10–12s hero loop
  • Captions (burned-in + clean)

Notes

  • Best when trust is the bottleneck (fintech, healthcare, services)
  • Keeps the message founder-led but buyer-centric
  • Pairs well with a product explainer for full funnel coverage

Pro tip: publish breakdowns (script → storyboard → final). Buyers love the process.