Case study 02 • Trust + urgency

Cybersecurity Risk Narrative

A cinematic breach-scenario narrative that made invisible threats visible—then anchored the solution to a clear mechanism and proof.

Replace this page’s placeholders with real details as you ship work.

Poster + video are placeholders.

Challenge

The problem felt abstract until it was too late. The product was strong, but buyers didn’t feel urgency or trust quickly enough.

Approach

We opened with a visceral scenario, then transitioned to ‘the new way.’ The film used photoreal scenes, subtle motion graphics, and a proof segment (logos/numbers).

Outcome

Placeholder outcome: faster stakeholder alignment and stronger sales conversations. Replace with metrics (ABM response rate, pipeline influence) as available.

Deliverables

  • 1× 90–120s cinematic explainer (16:9)
  • 1× 30s cutdown for paid/social
  • Captions + clean export
  • Optional: 15s variant add-ons

Notes

  • Compliance-safe language (no risky absolutes)
  • Make the threat visible, then make the mechanism obvious
  • Ideal for RSA/BlackHat season, ABM, and sales enablement

Pro tip: publish breakdowns (script → storyboard → final). Buyers love the process.