B2B SaaS Workflow Explainer
A 90–120s film that turned a complex multi-step workflow into a simple mental model—built for homepage + sales.
Replace this page’s placeholders with real details as you ship work.
Poster + video are placeholders.
Challenge
Prospects understood the category, but not the mechanism. The ‘how it works’ took too long to explain on calls and the homepage bounced.
Approach
Script-first: pattern interrupt → stakes → new way → 3-step walkthrough → proof → CTA. Visuals combined photoreal world shots with clean UI/diagram moments.
Outcome
Placeholder outcome: higher demo conversion + fewer ‘can you explain that?’ calls. Swap in your real numbers and testimonials here.
Deliverables
- 1× 90–120s master film (16:9)
- 1× 30s cutdown (16:9 or 9:16)
- Captions (burned-in + clean)
- Thumbnail + hook copy (optional)
1× 90–120s master film (16:9)Notes
- Best used as: homepage hero film + sales follow-up link
- Works when ‘time-to-understanding’ is the bottleneck
- Fixed scope + approval gates prevented revision creep
Pro tip: publish breakdowns (script → storyboard → final). Buyers love the process.